Track performance, improve ad data quality.
Track ecommerce events across platforms, send high-quality data to ad networks, and manage consent-aware analytics — all while staying GDPR compliant.
The Problem
Bad tracking data means wasted ad spend and missed insights.
Most PrestaShop stores lose money on advertising because their tracking is incomplete, non-compliant, or poorly configured.
Blind advertising spend
Without proper pixel tracking and server-side events, ad platforms can't optimize campaigns, wasting your budget.
Poor attribution data
Browser restrictions and ad blockers degrade pixel quality. Without CAPI/server-side tracking, you lose conversions.
Incomplete ecommerce analytics
GA4's ecommerce tracking requires custom events that PrestaShop doesn't send by default — leaving gaps in your reports.
Consent compliance conflicts
Tracking without proper consent violates GDPR. But blocking all tracking kills your analytics and ad performance.
Multiple platforms, no unified setup
Meta, Google, TikTok, Pinterest — each needs its own pixel, events, and feed. Managing them separately is error-prone.
Product feed issues
Ad platforms need structured product feeds. Generating and keeping them updated manually is time-consuming and fragile.
Included Tools
3 modules for tracking, analytics, and ad data.
From multi-platform pixel management to GA4 ecommerce events and consent-aware tracking, these tools give you complete data visibility.
GDPR Cookie Consent Banner + Google Consent Mode V2
GDPR/ePrivacy compliant cookie banner with Google Consent Mode V2 and consent logging.
Pixel Hub – Ultimate Pixel, CAPI and Feed Manager
Multi-platform pixel tracking, server-side CAPI, and automated product feeds.
Google Analytics 4 - E-commerce & Custom Events
Full GA4 ecommerce tracking with custom events for PrestaShop stores.
What the Analytics Suite gives you.
Multi-platform pixel tracking in one place
Full GA4 ecommerce event coverage
Server-side CAPI for better ad attribution
GDPR-compliant consent integration
Google Consent Mode V2 support
Automated product feeds for ad platforms
Built for stores that rely on data.
Whether you run ads, analyze funnels, or need GDPR-compliant tracking, the Analytics Suite covers it.
Stores running paid advertising
Pixel Hub sends high-quality conversion data to Meta, Google, TikTok, and Pinterest for better ROAS.
Data-driven merchants
GA4 module tracks every ecommerce event (view item, add to cart, purchase) for complete funnel visibility.
EU-regulated stores needing consent
GDPR Cookie module manages consent and adjusts tracking behavior automatically via Consent Mode V2.
Multi-channel retailers
Unified pixel management and product feeds across all major ad platforms without duplicate code or errors.
FAQ
Common questions about the Analytics Suite.
Pixel Hub supports Meta (Facebook/Instagram), Google Ads, Google Analytics 4, TikTok, Pinterest, Snapchat, and Twitter/X. It handles both browser-side pixels and server-side Conversion API (CAPI) events.
The GA4 module provides deep Google Analytics 4 integration with full ecommerce event tracking, custom dimensions, and advanced reporting. Pixel Hub focuses on multi-platform pixel management and ad conversion tracking across all networks.
Yes. When used with the GDPR Cookie module, all tracking adjusts automatically based on consent status. Google Consent Mode V2 is fully supported, so data collection respects user choices while maintaining modeling capabilities.
No. They are designed to work together. Pixel Hub handles multi-platform tracking, GA4 provides deep Google Analytics integration, and the GDPR Cookie module manages consent for both.
Yes. All Analytics & Advertising Suite modules are actively maintained and compatible with PrestaShop 1.7, 8, and 9.
Yes. Pixel Hub includes automated product feed generation for platforms like Meta Commerce, Google Merchant Center, and others — keeping your product catalog synced with ad platforms.
Ready to fix your tracking and grow ad performance?
Get complete ecommerce analytics, multi-platform pixel tracking, and consent-aware data collection.